Action is needed
- https://s3.amazonaws.com/startupcompass public/StartupGenomeReport2_Why_Startups_Fail_v2.pdf
Project success often balances our understanding and interpretation of the problem to be solved. Most innovation failures are the result of beginning a project with incorrect assumptions about the user, the problem or the solution. Successful projects on the other hand, are most often born from deep unbiased immersion in the problem. It is here where unmet customer needs and hidden behaviours are observed and breakthrough insights are uncovered.
Our proven approach to innovation ensures that projects begin with this deep understanding of the problem. Only then will we move forward. Our discovery toolkit and methods allow teams to gain this important understanding efficiently, and our development tools and methods will insure the delivery of innovative and impactful outcomes.
Actionable by name and nature
Why Actionable exist?
“No great strategy has ever been proven analytically in advance. Strategy is first and foremost a creative exercise.”
– Roger L. Martin
Each year 30,000 new consumer products are launched and 95 percent of them fail – Clayton Christensen
The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic – Peter Drucker
The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science – Albert Einstein
Designers have both a moral obligation and a unique ability to take on the great challenges of our time – Steve Vassallo
There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering – Elon Musk
The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some sceptics insist that innovation is expensive. In the long run, innovation is cheap” – Tom Kelley