Human-Centered Discovery, Strategy & Innovation

We help our clients understand customers, experiment nimbly, align teams & deliver impact

Action is needed

leadership have headaches. We have answers

The Problem

77% of CEOs struggle to find creativity and innovation skills
70% of innovation & Intrapreneurship efforts fail
90% of startups fail
99% of App's lose money
95% of new consumer products fail
72% of executives say they're not out-innovating their competitors

The Opportunity

52% of employees feel encouraged to think about new ways of doing things
Only 25% of employees feel they are living up to their creative potential
65% of executives are disappointed with their ability to stimulate innovation
84% of companies integrate just 1.8 types of innovation (out of possible 10)
97% of Irish CEOs want their own business to be the ‘disruptor'
10% of time devoted to 'Blue Sky' initiatives results in long-term ROI up to 70%

Our approach

Project success often balances on our understanding and interpretation of the problem to be solved. Most innovation failures are the result of beginning a project with incorrect assumptions about the user, the problem or the solution. Successful projects on the other hand, are most often born from deep unbiased immersion in the problem. It is here where unmet customer needs and hidden behaviours are observed and breakthrough insights are uncovered.

Our proven approach to innovation ensures that projects begin with this deep understanding of the problem. Only then will we move forward. Our discovery toolkit and methods allow teams to gain this important understanding efficiently, and our development tools and methods will insure the delivery of innovative and impactful outcomes.

Actionable service design, design thinking and innovation workshop. Double diamond
Double Diamond. Actionable service design, design thinking and innovation workshop. Double diamond

Understand

We begin with a challenge or barrier to growth facing your organisation. We then seek to understand impacting market trends and stakeholder behaviour

Double Diamond. Actionable service design, design thinking and innovation workshop. Double diamond

Discover needs

Based on this, we carefully identify stakeholders to interview & observe. We don’t require large numbers to gather extremely rich data

Double Diamond. Actionable service design, design thinking and innovation workshop. Double diamond

Define issue

That data is synthesis and we look for patterns, helping us to define and reframe the problem and uncover actionable insight.

Double Diamond. Actionable service design, design thinking and innovation workshop. Double diamond

Develop choices

Once the problem is defined, we can carry out focused creative ideation sessions. A number of concepts are created

Double Diamond. Actionable service design, design thinking and innovation workshop. Double diamond

Deliver Validation

A direction is chosen, implicit assumptions are identified, and lightweight experiments are designed to test and validate the proposal

Actionable by name and nature

Partner / CoFounder
Trevor Vaugh

Trevor’s expertise are in human-centered innovation, design strategy and design thinking. Prior to entering academia Trevor headed design at Advanced surgical concepts where he helped develop new strategy, products and concepts for international clients such as Olympus, Johnson & Johnson, Covidien and Davol. Trevor has accumulated a portfolio of over 50 patents, invented new product categories and helped disrupt surgical markets. His groundbreaking work on single site surgery saw it named in the Cleveland clinic’s top 10 innovations of 2009.
In 2013 Trevor joined the faculty at the Department of Design Innovation at Maynooth University, where he is the programme director of the award-winning MSc in design innovation.

Martin Ryan Actionable service design, design thinking and innovation workshop. Double diamond
Partner / CoFounder
Martin Ryan

Martin is a multi-award winning designer and entrepreneur. He is a member of faculty at the Department of Design Innovation at Maynooth University and programme director for the BSc. in Product Design. In 2012 Martin founded BUA saddles – A revolutionary equestrian saddle which he conceived and developed to improve performance and comfort for horse and rider. Bua saddles launched its first product to market in 2015, quickly establishing a customer base in 15 countries.
Martin has held a number of design consultant roles across various industries including homeware, industrial and consumer electronics. Martin’s is co-editor of Iterations design journal, actively researches and advises on early stage innovation processes and design thinking across a variety of organisational sectors.

Why Actionable exist?

“No great strategy has ever been proven analytically in advance. Strategy is first and foremost a creative exercise.”
– Roger L. Martin

Each year 30,000 new consumer products are launched and 95 percent of them fail – Clayton Christensen

The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic – Peter Drucker

Designers have both a moral obligation and a unique ability to take on the great challenges of our time – Steve Vassallo

There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering – Elon Musk

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some sceptics insist that innovation is expensive. In the long run, innovation is cheap” – Tom Kelley

Actionable service design, design thinking and innovation workshop. Double diamond

Co-Designing Epilepsy transitions

Actionable service design, design thinking and innovation workshop. Double diamond

A masterclass in design thinking for start-ups

Designing youth GAA coaching

Actionable service design, design thinking and innovation workshop. Double diamond

Innovation strategy

Clarify priorities and set up your organization for innovation success

Actionable service design, design thinking and innovation workshop. Double diamond

Innovation strategy

Clarify priorities and set up your organization for innovation success

Actionable service design, design thinking and innovation workshop. Double diamond

Innovation strategy

Clarify priorities and set up your organization for innovation success

Actionable service design, design thinking and innovation workshop. Double diamond

Innovation strategy

Clarify priorities and set up your organization for innovation success