Action is needed
- https://s3.amazonaws.com/startupcompass public/StartupGenomeReport2_Why_Startups_Fail_v2.pdf
Project success often pivots on how we frame and understand the problem to be solved. Most innovation failures happen when the innovator begins the project assuming they have the answers. We refer to this as starting in a ‘solution space’. Successful projects on the other hand, are most often born in the complex and fuzzy ‘problem space’. It is here where unmet customer needs and behaviors are uncovered, insights identified and successful projects conceived.
The Actionable approach ensures that the innovator begins deep in the ‘problem space’, and then guides them nimbly and rigorously out, through the ‘solution space’ and towards a desirable, viable and feasible solution. As Einstein once said, “If I were given an hour in which to solve a problem upon which my life depended, I would spend 40 minutes studying it, 15 minutes reviewing it and 5 minutes solving it.” This is how Actionable approach our projects. And it works.
Actionable by name and nature
Why Actionable exist?
“No great strategy has ever been proven analytically in advance. Strategy is first and foremost a creative exercise.”
– Roger L. Martin
Each year 30,000 new consumer products are launched and 95 percent of them fail – Clayton Christensen
The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic – Peter Drucker
Designers have both a moral obligation and a unique ability to take on the great challenges of our time – Steve Vassallo
There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering – Elon Musk
The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some sceptics insist that innovation is expensive. In the long run, innovation is cheap” – Tom Kelley