Action is needed
- https://s3.amazonaws.com/startupcompass public/StartupGenomeReport2_Why_Startups_Fail_v2.pdf
Project success often pivots on how we frame and understand the problem to be solved. Most innovation failures happen when the innovator begins the project assuming they have the answers. We refer to this as starting in a ‘solution space’. Successful projects on the other hand, are most often born in the complex and fuzzy ‘problem space’. It is here where unmet customer needs and behaviors are uncovered, insights identified and successful projects conceived.
The Actionable approach ensures that projects begin deep in the ‘problem space’, and only when sufficient understanding is gained, can they move into the ‘solution space’ towards an output that balances consumer, business and technical requirements. Einstein once famously said, “If I were given an hour in which to solve a problem upon which my life depended, I would spend 40 minutes studying it, 15 minutes reviewing it and 5 minutes solving it”. At Actionable we work to a similar formula – and it works.
Actionable by name and nature
Why Actionable exist?
“No great strategy has ever been proven analytically in advance. Strategy is first and foremost a creative exercise.”
– Roger L. Martin
Each year 30,000 new consumer products are launched and 95 percent of them fail – Clayton Christensen
The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic – Peter Drucker
The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science – Albert Einstein
Designers have both a moral obligation and a unique ability to take on the great challenges of our time – Steve Vassallo
There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering – Elon Musk
The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some sceptics insist that innovation is expensive. In the long run, innovation is cheap” – Tom Kelley