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The Blue Lagoon.jpg

We are  a small team of designers, innovators, researchers and entrepreneurs. We have created disruptive innovations for global companies, accumulated many patents for our clients, conceived and launched successful global companies and carried out internationally published research. We exist to make our clients stronger, by bringing exciting new thinking and our unique and proven approach to their challenges and their opportunities.  

Pragmatic

& practical​

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Working with us should not just be about delivering projects. Creative problem solving and creating the new and innovative should be journey of learning, growth and real results. Working with us, you wont find buzz terms, fluff or padding, just an abundance of practical experience combined with grit and common sense. 

Rigour &

relevance

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To justify high fees, consultants often focus their rigour on creating complex outputs at the expense of speed and outcomes. This is a form of innovation theatre. We keep our projects lean, we don't delegate understanding and we aim for that sweet-spot between rigour AND relevance in everything we do. 

Respect &

progress

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We don't think in terms of customers, users, stakeholders, clients or target markets. We think in terms of people and the progress they are trying to make. We respect people; their time, money, deadlines, constraints, needs and goals. This motivates and inspires us as we design products, services, strategy and business models that truly help people make progress.

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Process &

magic

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Our process is the culmination of 20 years of practice and reflection, experimentation and innovation delivery. We draw from diverse fields, from anthropology and psychology to behavioural science and design. Good process is not enough though, you need a little bit of magic to transform good into great!. 

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