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Creative problem solving with insight, grit and magic 

Our approach draws on our extensive experience delivering breakthrough innovation, developing strategy and launching successful new ventures. Our approach is designed to replicate how natural innovators think and behave. We keep things simple, personal and creative. Our project team will always be small and made up of practical people with real innovation success under their belt and a real passion for solving your challenges. 

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AUDIT

Clarity through research and analysis

We begin with a challenge or barrier to growth facing your organisation. We then seek to understand impacting market trends and stakeholder behaviour

REFRAME

Stakeholder needs and goals 

That data is synthesis and we look for patterns, helping us to define and reframe the problem and uncover actionable insight.

VALIDATE

Validation through experimentation

A direction is chosen, implicit assumptions are identified, and lightweight experiments are designed to test and validate the proposal

RESEARCH

Insights through contextual enquirery

Based on this, we carefully identify stakeholders to interview & observe. We don’t require large numbers to gather extremely rich data

IDEATE

Choices through creative problem solving 

Once the problem is defined, we can carry out focused creative ideation sessions. A number of concepts are created

EXPLOIT

Validation through experimentation

A direction is chosen, implicit assumptions are identified, and lightweight experiments are designed to test and validate the proposal

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