Creative problem solving with insight, grit and magic
Our approach draws on our extensive experience delivering breakthrough innovation, developing strategy and launching successful new ventures. Our approach is designed to replicate how natural innovators think and behave. We keep things simple, personal and creative. Our project team will always be small and made up of practical people with real innovation success under their belt and a real passion for solving your challenges.
AUDIT
Clarity through research and analysis
We begin with a challenge or barrier to growth facing your organisation. We then seek to understand impacting market trends and stakeholder behaviour
REFRAME
Stakeholder needs and goals
That data is synthesis and we look for patterns, helping us to define and reframe the problem and uncover actionable insight.
VALIDATE
Validation through experimentation
A direction is chosen, implicit assumptions are identified, and lightweight experiments are designed to test and validate the proposal
RESEARCH
Insights through contextual enquirery
Based on this, we carefully identify stakeholders to interview & observe. We don’t require large numbers to gather extremely rich data
IDEATE
Choices through creative problem solving
Once the problem is defined, we can carry out focused creative ideation sessions. A number of concepts are created
EXPLOIT
Validation through experimentation
A direction is chosen, implicit assumptions are identified, and lightweight experiments are designed to test and validate the proposal
