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Actionable is an insight, strategy and innovation consultancy focused on solving business and societal challenges. We combine deep human understanding, business intelligence and creative thinking to help our partners understand people, discover, improve and launch new offerings, develop ambitious strategies and design exciting new ventures.  

Actionable Credentials Document - 2018 (


Our DNA has been shaped over many years of design, innovation, entrepreneurship and research activity. We have seen a lot, from the world-class to very bad and we have reflected and grown from it. 

Rigour & Relevance

Too often we see innovation work delivering rigour over relevance. This is an expensive waste of time and money and is nothing more than theatre. Our ways of working insure that   

Respect & progress

We don't think in terms of customers, users, stakeholders, employees, partners or targets. We think in terms of people and the progress they are trying to make in their lives. Identifying and his progress  respond with innovative and exciting propositions

Process & magic

Great insight and innovation come from a great process. Ours is the culmination of 20 years of practice and reflection, experimentation and action. But the process is not enough. Steve Jobs once said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something". This is the Magic, and it is what makes great work remarkable. 

Our services



You want to explore opportunities for growth through radical product, service and business model innovation.



You want to decide where to play and how to win, align management and motivate your team around it



You want to build an innovation capability across the organisation, team or key individuals.



You want to build an innovation capability across the organisation, team or key individuals.



Each tight deadline was met and the team showed the highest level of commitment to our project, facilitating workshops, ethnographic interviews, surveys and an anthropological approach through to stakeholder debriefs and presentation all within just a couple of weeks.

The output from Actionable is hugely valuable and has been used across our business in shaping our strategy while also integrating successfully into the future roadmaps for our activity.”


Orla Caffery

Marketing Communications Manager

Vhi Healthcare

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© 2020 Actionable

What we do

Market insight

Human-Centered innovation

Strategy consulting

contact us

54 Philipsburgh Terrace,


Dublin 3

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