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Actionable is a no-nonsense, insight, strategy &

innovation consultancy. 

We combine deep human understanding, business intelligence and creative thinking to help our clients understand people and markets, discover and improve their offerings, develop winning strategy and design new ventures.

What we do


We are award-winning strategic designers, innovators, academics and entrepreneurs. Our team have created radical innovations for global companies, accumulated a portfolio of over 50 patents, conceived and launched successful global ventures and carried out internationally published research in design, strategy & innovation. We strive to make our clients stronger by bringing exciting new thinking, rigour, passion and a unique and proven approach to their challenges.  


& practical 

it's not just about delivering projects on time and on budget, creating something new and innovative should be exciting, interesting and fun!. To do this, you have to be practical, take a common-sense approach, make the complex simple and work fast and smart.

Rigour &


Too often we see projects focus on outputs over outcomes and overcomplicated to justify fees or to demonstrate "smarts". This can work, but it is often wasted time and money - and nothing more than innovation theatre. We keep our projects lean, we don't delegate understanding and we aim for that sweet-spot between rigour AND relevance

Respect &


We don't think in terms of customers, users, stakeholders, clients or targets. We think in terms of people and the progress they are trying to make. We respect people; their time, money, deadlines, constraints, needs and goals, and we use this to motivate and inspire us.

Process &


Our process is the culmination of 20 years of practice and reflection, experimentation and delivery. We draw from diverse fields, from anthropology and psychology to behavioural science and design. Good process is notenough though, you need a little bit of magic to transform good into great!. 



You want to explore opportunities for growth through radical product, service and business model innovation.

Services include:

  • Exploring and mapping new and existing markets for innovation opportunity

  • Full cycle innovation project from strategic gap analysis to validation and delivery. Designed to help you answer critical business questions faster.

  • Evidence-based decisions through experimentation




You want to explore where to play and how to win, align management and motivate and enable your team

Services include:

  • Developing rich stakeholder and market understanding to draw out compelling and actionable insight

  • Deep-dive into the company aspirations and capabilities to propose viable, desirable and feasible opportunities 


You want to build an innovation capability across the organisation, team or key individuals.

Services include:

  • Development of engaging and tailored workshops and programmes to build foundational innovation capability in your team

  • Guidance and mentoring of senior management 


You want to build an innovation capability across the organisation, team or key individuals.

Services include:

  • Development of engaging and tailored workshops and programmes to build foundational innovation capability in your team

  • Guidance and mentoring of senior management 



We would love to share more of what we are working on, but due to the sensitive commercial nature of our projects, we cannot at this time. For now, here is a high-level selection of ongoing and recent work.


  • Actionable are currently working with the HSE on a number of exciting strategic Initiatives to build innovation capability across frontline staff. Launching Q1 - Q4 2021

  • We are in the process of launching an innovative new sports product with a global sports brand - Launching Q3 2021

  • We are researching, designing and developing a new inclusive  healthcare venture - Launching Q4 2021

  • We have commenced an innovation project focused on identifying customer needs in the Covid era for one of Irelands largest property developers - Ongoing

  • We are currently in the final stages of delivering an ambitious, interreg funded programme designed to build design innovation capacity across Irish SMEs -​ Enterprise Ireland 

  • We recently facilitated the workshops working towards developing an all Ireland Biobank - IntertradeIreland 

  • We recently worked with VHI to carry out in-depth ethnographic research, develop market insight and develop a number if innovative health insurance related propositions. ​

  • Designing the transition to Higher Education for students from underrepresented groups - Maynooth University

  • Building innovation capability in the world's most successful FDI unit - IDA

  • Understanding the cancer journey and developing a new charity- OvaCare

Recent activity

Each tight deadline was met and the team showed the highest level of commitment to our project, facilitating workshops, ethnographic interviews, surveys and an anthropological approach through to stakeholder debriefs and presentation all within just a couple of weeks.

The output from Actionable is hugely valuable and has been used across our business in shaping our strategy while also integrating successfully into the future roadmaps for our activity.”


Orla Caffery

Marketing Communications Manager

Vhi Healthcare

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