Design and innovation consulting | Actionable Innovation

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RESEARCH &

INSIGHT

Our unique approach to research and insight generation helps our clients make better, more confident decisions.

We help you understand people, markets and trends, identify strategic gaps and uncover orthodoxies. Effective research is creative and rigorous, asks the right questions and builds respectful relationships. It's all about getting to real and valuable insight.

Why we are different?

For us, insight not a just a piece of interesting data, a customer quote or a fancy paragraph. An insights should shift us towards a new and better story, a new set of beliefs about a human behaviour that is more accurate, more comprehensive, and more useful. When we do research and insight work it feels authentic, it feels creative and it is always actionable.

Our research & Insight

offering includes;

Qualitative & Quantitative research
Insight generation and evidence trail
Market Segmentation, understandin & prioritisation
Ethnographic observations and interviews (In context & digital)
'jobs to be done'
Think aloud protocol
Needs identification
Co-design and participatory research with stakeholders
Cultural insights
Expert interviews
Customer experience mapping
Service blueprinting (current and future state)
Research presentations and keynotes

INNOVATION & DESIGN THINKING

Our approach helps you tackle business challenges and identify opportunities for growth through product, service and business model innovation.

Our unique and proven approach to innovation merges design, anthropology, psychology, business and creativity. This allows us to make sense of complex challenges, decode insights and translate them into successful products, services, processes and business models. More importantly, we are practical and pragmatic. We believe in working hard, building rich partnerships and delivering exciting innovation propositions.

Why we are different?

For 15 years we have been solving business challenges and delivering innovation across many industries. We have also spent the past 10 years teaching, researching and reflecting on innovation theory practice. This experience has allowed us a unique and valuable insight into people, organisations, processes and technology.

Our research & Insight

offering includes;

Exploring and mapping new and existing markets for innovation opportunity
Full cycle innovation project from strategic gap analysis to validation and delivery.
Evidence-based decisions through rapid prototyping and experimentation
Concept development and visualisation
Innovation roadmaps
Innovation and design thinking workshops and facilitation (online and offline.
Leadership presentations
Innovation Playbook creation

STRATEGY &

BUSINESS DESIGN

Strategy is about choice under uncertainty. It's about choosing what to do and what not to do, where to compete and how to be the best in that arena. Strategy is design.

human-centered and business-focused. By combining rigor and creativity, you can both analyze the world as it is and imagine how it could be better.

Why we are different?

Our research & Insight
offering includes;
Exploring and mapping new and existing markets for innovation opportunity
Full cycle innovation project from strategic gap analysis to validation and delivery. Designed to help you answer critical business questions faster.
Evidence-based decisions through experimentation

COACHING & MENTORING

You want to build an innovation capability across the organisation, team or key individuals.

We understand people, markets and trends and identify strategic gaps and orthodoxies.

We believe that great research is creative in the questions asked, methods uses and relationships built. Insight for us is not a piece of data, a customer quote or a fancy paragraph, insights should shift us toward a new and better story, a new set of beliefs about a human behaviour that is more accurate, more comprehensive, and more useful.

Our research & Insight
offering includes;
Development of engaging and tailored workshops and programmes to build foundational innovation capability in your teaM.
Guidance and mentoring of senior management

SHARED EQUITY & VENTURE DESIGN

We help entrepreneurs understand markets, find driving insights, develop design products and serices and valiate concpets

We understand people, markets and trends and identify strategic gaps and orthodoxies.

Our research & Insight
offering includes;
Development of engaging and tailored workshops and programmes to build foundational innovation capability in your teaM.
Guidance and mentoring of senior management

Each tight deadline was met and the team showed the highest level of commitment to our project, facilitating workshops, ethnographic interviews, surveys and an anthropological approach through to stakeholder debriefs and presentation all within just a couple of weeks.

The output from Actionable is hugely valuable and has been used across our business in shaping our strategy while also integrating successfully into the future roadmaps for our activity.”

Orla Caffery

Marketing Communications Manager

Vhi Healthcare

Recent activity

RECENT PROJECTS

We would love to share more of what we are working on, but due to the sensitive commercial nature of our projects, we cannot at this time. For now, here is a high-level selection of ongoing and recent work.

Actionable are currently working with the HSE on a number of exciting strategic Initiatives to build innovation capability across frontline staff. Launching Q1 - Q4 2021

We are in the process of launching an innovative new sports product with a global sports brand - Launching Q3 2021

We are researching, designing and developing a new inclusive healthcare venture - Launching Q4 2021

We have commenced an innovation project focused on identifying customer needs in the Covid era for one of Irelands largest property developers - Ongoing

We are currently in the final stages of delivering an ambitious, interreg funded programme designed to build design innovation capacity across Irish SMEs - Enterprise Ireland

We recently facilitated the workshops working towards developing an all Ireland Biobank - IntertradeIreland

We recently worked with VHI to carry out in-depth ethnographic research, develop market insight and develop a number if innovative health insurance related propositions.

Designing the transition to Higher Education for students from underrepresented groups - Maynooth University

Building innovation capability in the world's most successful FDI unit - IDA

Understanding the cancer journey and developing a new charity- OvaCare

RESEARCH &

INSIGHT

INNOVATION & DESIGN THINKING

STRATEGY &

BUSINESS DESIGN

COACHING & MENTORING

SHARED EQUITY & VENTURE DESIGN

Recent activity

RECENT PROJECTS

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